Gender differences in buyer behaviour

In the lecture about gender differences towards buyer behaviour many activities were taken place to develop a clear understanding of the concept. TV adverts were also shown to build an understanding of the way a women is attracted to an product and the way a man is attracted to a product. For example, the use of the colour pink will be more appealing to the women consumers whereas the colour blue will be more appealing to the male consumers.

The way women and men shop is completely different. Women normally go around the whole shopping mall before they buy a product. This maybe because they can't find what they are exactly looking for or they are looking for a bargain. On the other hand, men just go into one shop buy the product and are no where to be seen. Men don't spend time looking around if they have found what they want or know what they want. 

http://www.youtube.com/watch?v=WLjEPZHsyzU
The link above shows what a women would like when she goes out shopping and how women look around a lot and try clothes on before they buy them.

http://www.youtube.com/watch?v=Sfq1n3LCPXQ This link shows that men just walk into the shop buy the product and walk back out.

"Many products from fragrances to footwear are targeted at men or women. Differentiating by sex starts at a very young age." (Solomon 2010)

A video which was shown in the lecture about the men and women brain is below.... In this video the man clearly explains how a women and mans brain works.







How to impress a women and how to impress a man?
To impress a women a man would need to compliment her, respect her, honour her, cuddle her, kiss her, love her, tease her, comfort her, protect her, spend money on her, wine and dine her, buy things for her, listen to her, care for her, stand by her, and support her. To impress a man you need to turn up naked or bring food.