Nostalgia, learning and memory!!!!!!!

Learning refers to a relatively permanent change in behaviour which comes from experience. (Solomon 2010) Learning relates to a permanent change in ones behaviour and this often comes from experience. Below is a diagram which shows which stages an individual goes through to learn and gain knowledge.

An individual starts learning from the day there were born. A baby starts learning by picking up on things by observing what others are doing or looking at what is going on. For example, boys and girls will be know what products are for them due to the colour of the product. Therefore, learning is a process which is vital within the marketing. People know about new products through TV adverts, magazines, billboards and other posters which are put up. This is consumers observing.

Nostalgia "A wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time": a nostalgia for his college days. (dictionary.com)
"Nostalgia is a bittersweet emotion when the past is viewed with sadness and longing; many classic products appeal to consumers memories of their younger days." (Solomon 2010) A thoughtful desire to departure in consideration or sending information to a former time in ones life.

Above is a revels advert, This is an advert where nostalgia was used to attract customers attention. People in the advert remember thing from the past whilst eating the revels. Nostalgia is linked to the five senses;

1. Music
2. Pictures
3. Smell
4. Touch
5. Taste

Below is an advert which uses the nostalgic trigger....

Memory "Memory involves a process acquiring information and storing it over time so that it will be available when needed." (Solomon 2010)  

<<<<< Memory process!!!>>>>>>

An individuals memory is very important for marketers, the information stored in a persons memory is important for the seller as this would help the buyer make a decision on whether they should buy a product. If a person remembers the products and the marketers use a nostalgia trigger to advertise their product, they will remember the product from their good times.